Bridge Road is a shopping street in Richmond. It can be better for business by becoming the core of a 20-minute neighbourhood where local residents regularly visit, shop and linger.

Image credit: OCULUS

Problems

Bridge Road is experiencing high vacancy rates as low cost clothing outlets are shutting down. Another problem is that drivers keep knocking away the guidance bollards on the elevated tram stops, and some drivers fall off the edge of the tram stop.

Guidance bollards knocked away from tram stop. Image credit: Herschel Landes via Facebook.
Truck fallen off the tram stop on Bridge Road. Image credit: Herschel Landes via Facebook.

Opportunities

Bridge Road can attract more patronage becoming the core of a 20-minute neighbourhood:

Solutions

Bridge Road can be revitalised by widening the footpaths, installing separated bicycle lanes and building level-access tram stops. On-street parking for shoppers is increased by relocating it to the first 5-10 spots on each side street, with the first spot reserved for deliveries.

Image credit: Streetmix and Streets Alive Yarra

The key is to understand that on-street parking isn’t the answer – if Bridge Road is attractive then people will find a way to get there.

Image credit: Revitalize, or Die

Support from DELWP

Department of Environment, Land, Water and Planning (DELWP) policy is to support 20-minute neighbourhoods, where the goods and services required for a quality life can be accessed by a 20-minute walk. Bridge Road can form the core of a 20-minute neighbourhood in Richmond.

Image credit: Plan Melbourne

Support from VicRoads and the RACV

VicRoads have designated Bridge Road as a Strategic Cycling Corridor, and the RACV have nominated Bridge Road as a bicycle superhighway. Both Strategic Cycling Corridors and bicycle superhighways require a protected bicycle lane, capable of carrying a large number of people and enabling them to be used by a wide range of cyclists, not just the brave.

Image credit: RACV

Support from Infrastructure Australia

Infrastructure Australian have included RACV’s proposal for bicycle superhighways, including on Bridge Road, in their 2020 Infrastructure Priority List:

Better for commuters

A best-practice bicycle lane can carry more than double the commuters in peak hour than a clearway lane. If more people choose to cycle to the city instead of driving then there is more space in the vehicle lane for cars, which is better for those who need to drive.

Image credit: VicRoads

Example

An example of how Bridge Road can look like can be seen from these photos of the recently improved tram stop on Carlisle Street St Kilda. Note the wider footpaths, and the separated bicycle lane continuing over the Disability Discrimination Act (DDA) compliant level access tram stop. A best-practice bicycle lane would be wider, e.g. 2.3 m:

Image credit: Herschel Landes

Design guides

Learn more from this collection of design guides, including David Mepham’s guide (commissioned by Victoria Walks) to improving Main Streets: