Rose Street is in Yarra’s LAPM 9 precinct in the suburb of Fitzroy, and hosts the Rose Street Market, cafes and other businesses.

Location of Rose Street. Image credit: Streets Alive Yarra and Apple Maps.

Rose Street Market

Over 700 pedestrians per hour walk on the market section of Rose Street on Saturdays and Sundays, with 20 per cent of pedestrians walking on the roadway. Using funding from VicRoads and the TAC, the section between Nicholson and Brunswick Streets will be transformed into the Rose Street Feet First 10 km/h shared space.

Image credit: City of Yarra

Throughout the Council consultation there was strong support for the project and its objective to improve pedestrian access, safety and the streetscape along Rose Street. There was also strong support to remove on-street parking to improve the shared space.

Image credit: City of Yarra

This is a great example of how residents and traders agree that street calming and safe travel infrastructure is good for everyone. Improving the street will increase patronage, revenue and profit for local businesses, as improving amenity for people. Once complete, we should aim to replicate this success on more small quiet shopping streets in Yarra.

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